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Cookbook SEO

Build a Pillar Page and Content Hub with AI

Turn scattered posts on one topic into a linked hub-and-cluster structure that builds topical authority.

Difficulty Intermediate
Time ~15 min
Tools rest_api

Prerequisites

A connected site and a topic with a few distinct subtopics to build cluster pages around.

The prompt
Build a pillar page and content hub on [your-site-url] for the topic [main topic, e.g. "email marketing for small stores"].

1. Create a cornerstone hub page titled around the main topic. In it, write a short intro and link out to each of these cluster pages: [subtopic 1], [subtopic 2], [subtopic 3]. Save it as a draft, do not publish.

2. Create one draft cluster page for each subtopic above. Give each a focused intro, and add a link at the end back to the hub page.

3. Wire the internal links both ways: the hub links down to every cluster, and every cluster links back up to the hub. If I already have existing posts on any of these subtopics, link those in instead of creating a duplicate page and tell me which ones you reused.

4. Keep everything as drafts. When you are done, list every page you created with its URL and show me which links point where, so I can spot-check the structure before anything goes live.

Do not publish anything. I will review the drafts and publish the hub last myself.

Already connected to WPVibe?

Skip the copy-paste. Just ask your AI for the “Build a Pillar Page and Content Hub with AI” recipe, or describe the task, and WPVibe runs these steps on your own site.

You have a dozen posts that all circle the same topic, but they sit apart with nothing tying them together. Search engines see scattered pages instead of one authoritative answer, and readers who land on one never find the others. The fix is a pillar page: a single cornerstone page that introduces the whole topic and links out to focused cluster pages, each of which links back. Everyone knows this works for topical authority, but building it by hand means opening every page, deciding what links where, and keeping the web consistent as you go. That bookkeeping is why most sites never do it.

Connected to your site, the AI drafts the cornerstone hub page and the cluster pages around it, then wires the internal links both ways: the hub links down to each cluster, and every cluster links back up to the hub. It saves everything as drafts so nothing goes public until you have read it, and it reports the exact URL of every page it created and every link it added, so you can spot-check the structure before you publish. It works through your site’s normal content tools, so the pages are ordinary editable pages, not locked-in shortcodes.

Paste the prompt with your topic and the subtopics you want as clusters. Keep each cluster genuinely distinct, since near-duplicate clusters compete with each other instead of building authority. Review the drafts, fix any link that points somewhere you did not intend, and publish the hub last so its links are never live before the pages they point to. If you already have posts on these subtopics, tell the AI to link the existing ones into the hub instead of creating new pages.

Outcome

A cornerstone hub page and interlinked cluster pages exist as drafts, with two-way internal links you can review before publishing.